July 09, 2025
Samsung Galaxy Z Fold 7: Samsung Electronics has launched three brand-new foldable smartphones. The move aims to strengthen its lead in the foldable market. Samsung also hopes to attract more everyday users. This push comes ahead of Apple’s expected entry into the foldable phone space next year.
Samsung’s latest foldables — the $2,000 Galaxy Z Fold 7 and the $1,100 Galaxy Z Flip 7 — are now slimmer and lighter. These improvements make them feel closer to regular smartphones in size.
The new design aims to fix some of the common complaints users had about earlier models. Samsung has also added more AI-powered features throughout its software to enhance the overall experience.
Samsung is also targeting a wider audience by launching the $900 Galaxy Z Flip 7 FE. This more affordable option is meant to attract users who haven’t tried foldables yet. Lower pricing is key if these devices are to reach beyond just tech fans. All three models are now available for preorder. Sales begin on July 25.
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Even with their impressive tech, foldable phones still hold only a small share of smartphone sales in the US. Their global performance hasn’t been much stronger either. Samsung wants to change that with its latest foldable lineup.
The company is hoping these new models will push foldables into the mainstream.
“This marks a major turning point for foldables,” said Drew Blackard, Samsung’s Senior VP of Mobile Product Management.
“This marks a major turning point for foldables,” said Drew Blackard, Samsung’s Senior VP of Mobile Product Management.
In an interview, he explained that the company sees this as a step toward making foldable phones part of the mainstream. According to him, the form factor is finally ready for everyday users.
As Samsung launches its seventh generation of foldable phones, Drew Blackard says many early concerns have already been addressed. He refers to these issues as “adoption barriers.” One of the biggest worries was durability.
To ease those fears, Samsung made key improvements over the years. They added water resistance and used tougher aluminum frames in both the Fold and Flip models. These changes have helped build more trust in the foldable category.
However, two major drawbacks still exist. Foldable phones tend to be thicker than regular smartphones when closed. This can make them uncomfortable to carry, especially in pockets. Samsung aimed to tackle these issues with the new Fold 7 and Flip 7. The Fold, in particular, received special attention to make it sleeker and more practical for everyday use.
The new Fold 7 is just 8.9 millimeters thick when closed. That’s a big leap from last year’s Galaxy Z Fold 6, which measured 14.9 mm. This slimmer design makes it feel more like a regular smartphone in your hand. Compared to Samsung’s first Galaxy Z Fold, it’s now 48% thinner. While Honor’s Magic V5 holds the title of the world’s thinnest foldable at 8.8 mm, Samsung isn’t far behind.
Samsung is also addressing a common complaint from users. The outer display on previous Galaxy Z Fold models was too narrow. This often led to more typing errors while using the virtual keyboard for emails or messages. With the new version, Samsung has made the cover screen wider. Its proportions now feel more like those on the Galaxy S25, offering a more comfortable typing experience.
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The Fold 7 comes with a larger 8-inch inner display, which is now 11% bigger than the one on the Fold 6. Samsung has also worked to reduce the visibility of the crease, making it less distracting.
Despite having a slimmer body, the phone features a thicker layer of ultra-thin glass for added strength. Both the front and back panels are now protected with Corning’s latest and toughest Gorilla Glass for better durability.
The Fold 7 runs on Qualcomm’s Snapdragon 8 Elite processor. This is the same powerful chip used in many of today’s top-tier smartphones. It gives the Fold 7 a clear edge over Google’s older Pixel 9 Pro Fold.
Samsung is also committing to long-term support. Users will get seven years of Android updates and security patches.
Samsung has equipped the Fold 7 with a 200-megapixel main camera. But when it comes to photo quality, the size of the sensor matters more than just the megapixel count.
Samsung has equipped the Fold 7 with a 200-megapixel main camera. But when it comes to photo quality, the size of the sensor matters more than just the megapixel count.
This is where regular flat smartphones often do better. They have more room inside to fit larger sensors, which can capture clearer and more detailed images.
Drew Blackard shared that the Fold series has mostly caught the attention of tech-savvy users.
Drew Blackard shared that the Fold series has mostly caught the attention of tech-savvy users.
These are people who really value its multitasking features. He noted that the audience tends to be a bit older and leans more male. But once they start using a Fold, they usually stick with it. According to him, the Fold has the highest repeat purchase rate among all Samsung devices.
The story is a bit different for Samsung’s Z Flip series. “We saw more trial users — people who gave it a shot but didn’t stick around,” Blackard said. Still, Samsung is working hard to change that with the new Galaxy Z Flip 7. Priced at $1,100, the Flip 7 aims to eliminate the remaining compromises and deliver a more complete experience.
After years of playing it safe with minor hardware changes in the Flip series, Samsung is now stepping up its game. This time, the company is taking direct aim at its main rival — Motorola’s Razr Ultra from Lenovo. The new Flip 7 brings bold design upgrades to the table.
Its outer OLED screen now wraps fully around the dual-camera setup, just like the Razr Ultra. Samsung has also reduced the side bezels, giving the front of the phone a more immersive, edge-to-edge display. It’s a look that even Motorola hasn’t quite matched yet.
Samsung has named the outer screen on the Flip 7 the “Flex Window.” It now measures 4.1 inches, up from 3.4 inches on the Flip 6. Along with the size boost, it also features a 120Hz refresh rate.
This matches the inner display and allows for smoother scrolling and fluid animations. Samsung has also adjusted the aspect ratio slightly, making the screen feel wider and more natural — less cramped than before.
One major difference between the Fold 7 and Flip 7 lies in the processor. For the Flip 7, Samsung has chosen to use its own Exynos chip. This is the first time a Samsung foldable is powered by an in-house processor.
In recent years, the Exynos lineup has faced criticism over performance, battery efficiency, and heating issues when compared to Qualcomm’s Snapdragon chips. With the new Exynos 2500 inside the Flip 7, Samsung is hoping to rebuild trust in its own chip technology. It’s also a step toward lowering its dependence on Qualcomm.
The Galaxy Z Flip 7 FE comes in at $900 and looks quite similar to last year’s Flip 6. It’s the most budget-friendly foldable Samsung has launched so far. Still, other brands like Motorola are already offering foldables at even lower prices — some starting around $700. So Samsung has some real competition in the affordable foldable market.
Blackard feels that once people get the chance to hold and use a foldable phone, they’re usually convinced. To make that easier, Samsung is changing how it shows off these slimmer, lighter models in stores.
“We’ll be using adhesive security with many of our partners, so people can actually pick up the phone,” he said. The device will be connected by a thin but secure wire, making it easier to handle.
Samsung used a similar setup earlier with the lightweight Galaxy S25 Edge. In some cases, store staff will even have their own units so customers can try the phones more freely.
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The software experience will focus heavily on AI features. On the Flip 7, Google’s Gemini AI assistant can run directly on the Flex Window. Users don’t even need to open the phone to use it. The Fold 7 takes it a step further.
Its large inner screen has been optimized for smart tools like Circle to Search. For example, during a game, a player can circle a tough enemy on the screen. Instantly, a pop-up window appears with helpful tips on how to defeat it.
Samsung has confirmed that it won't charge users for the built-in Galaxy AI features. Earlier, the company had announced that its own AI tools would be free only until the end of 2025.
But now, it has decided to offer them for free with no time limit. These AI features will continue to be available at no extra cost.
Samsung’s Galaxy Z Fold 7 and Z Flip 7 are gearing up to be standout foldables in the U.S. when they hit the market. But they won’t have the spotlight to themselves for long. Google is expected to launch its Pixel 10 Pro Fold later this summer, which will go head-to-head with the Fold 7.
And while it’s still in development, Apple’s foldable iPhone is already creating major hype—possibly more than any foldable phone so far. “We’re really proud of where we are right now,” said Blackard. He added that Samsung welcomes the competition.
In his view, more players in the foldable space will only help grow interest in the category. “We believe our foldables have a strong story to tell when compared to others,” he said confidently.
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