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Ram Truck Sales: Stellantis is aiming to boost its North American sales by 35% by 2030.
The automaker plans to drive that growth by strengthening several of its core U.S. brands, including a renewed push for Chrysler.
The company said it expects Chrysler and Ram Trucks sales to rise by 60% over the coming years.
Dodge is projected to post a 10% increase, while Jeep is expected to grow sales by 15%. Chrysler’s revival remains a key part of Stellantis’ long-term strategy.
The brand has relied heavily on a single product lineup in recent years and has struggled to maintain a strong presence in the North American market.
Stellantis did not provide specific sales targets for Fiat or Alfa Romeo, both of which currently have limited sales volumes in the region.
Tim Kuniskis said Stellantis is targeting a major increase in sales across its American vehicle brands by the end of the decade.
The company aims to grow annual sales from 1.4 million vehicles last year to 1.9 million units by 2030.
Kuniskis, who oversees several of Stellantis’ U.S. brands, said the goal comes despite expectations that the broader auto industry will remain relatively unchanged at around 20 million vehicle sales during that period.
Stellantis plans to achieve the growth largely through the launch of new vehicles designed to expand its presence across more market segments.
The comments were made Thursday during an investor presentation where Stellantis unveiled a new five-year turnaround strategy valued at 60 billion euros, or approximately $69.7 billion.
The recovery plan is being led by Antonio Filosa as the automaker works to strengthen performance and expand its position in North America.
Antonio Filosa said Stellantis is focused on strengthening both growth and profitability in North America as part of its long-term business strategy.
“We’re not choosing between growth and profitability. We will improve both together,” Filosa said Thursday while discussing the automaker’s regional operations.
Stellantis plans to expand its vehicle lineup in North America by 50% over the coming years.
The strategy will emphasize both entry-level vehicles and high-performance models to broaden its appeal across different customer segments.
The automaker is also targeting a 25% increase in regional revenue by 2030.
Stellantis said it expects adjusted operating margins in North America to range between 8% and 10% under the plan.
Stellantis plans to significantly expand its lineup of lower-priced vehicles in North America by the end of the decade.
The automaker said it expects the number of vehicles priced below $40,000 to grow from two models currently to nine by 2030.
The company is also preparing a major push into the high-performance market. Stellantis intends to launch eight new SRT models as part of its long-term strategy.
The automaker expects annual SRT sales to climb from roughly 3,000 vehicles last year to about 50,000 units by 2030.
Tim Kuniskis outlined plans to revive Chrysler with the introduction of three new crossover vehicles.
Some of the upcoming models are expected to carry starting prices below $30,000.
Chrysler currently sells only a minivan in its North American lineup, making the planned expansion one of the brand’s most significant product overhauls in years.
Tim Kuniskis said Stellantis is preparing a broad wave of new vehicle launches across several of its American brands as part of its long-term growth strategy.
The company plans to introduce a new midsize pickup truck and a large SUV for Ram Trucks.
Updated models are also planned for Jeep, which maintains one of the automaker’s largest vehicle portfolios.
In addition, Dodge is expected to receive a new crossover model as Stellantis works to expand the brand’s lineup and attract a wider customer base.
Kuniskis said the automaker is also moving forward with plans for eight new SRT models under its five-year strategy.
“The SRT products are the essence of ‘halo’ and brand building,” Kuniskis said. “These models don’t just elevate the whole brand, they draw a younger and more affluent customer.”
SRT vehicles are considered “halo” models within the automotive industry because of their distinctive styling and high-performance engineering.
Automakers often use such vehicles to generate attention for a broader brand or vehicle lineup.
Tim Kuniskis said SRT models play a major role in strengthening brand image and attracting performance-focused buyers.
Kuniskis also said SRT vehicles generate significantly higher returns for the company.
According to him, profit margins on SRT models are roughly three times greater than those of standard vehicles.
Many SRT products share core components with non-performance models, allowing the automaker to increase profitability while limiting additional production costs.
The investor event followed the unveiling of a new lineup of Ram Rumble Bee “muscle trucks” by Tim Kuniskis one day earlier.
The new trucks feature V-8 engines, upgraded performance components, distinctive styling elements, and a range of enhanced driving specifications aimed at performance enthusiasts.
Among the standout models is a high-performance SRT Hellcat variant powered by a 6.2-liter supercharged Hemi V-8 engine.
The vehicle is expected to produce 777 horsepower and reach a targeted top speed of 170 miles per hour.
Company executives said the performance figures place the truck in competition with some sports cars in terms of speed and power capabilities.
Visual Disclaimer: This is an AI-generated illustrative portrait. It is used for creative representation and does not depict a real-time event. Created by AD News Live.
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