Pink Hair Trend: Celebrities are ditching bold reds for soft, rosy hues — and stylists say the color is here to stay
Pink hair is officially back in style. From red carpets to reality TV, celebrities are embracing every shade of rose, from soft champagne pink to bold fuchsia.
Celebrity hairstylist Chris Appleton, who also serves as Schwarzkopf Professional's global color ambassador, says the trend reflects a playful shift in beauty.
"People are having fun with hair color again," Appleton said.
He noted the shade works as both a subtle change and a bold statement, depending on how it's styled.
From Cherry Cola to Rose Gold
Last year, burgundy and cherry cola tones dominated the hair color scene. Now, pink has taken over as the industry's top trend.
Martha Stewart recently joined the pink hair movement. She debuted a rose gold, side-swept bob styled by Appleton just weeks ago.
Reality TV also got in on the trend. "Love Island USA" finalist Melanie Moreno surprised fans with a bright fuchsia, barrel-curled look shortly after leaving the villa.
Rapper Ice Spice has also swapped her signature orange hair for a long, salmon-toned style. She told ELLE she's naturally drawn to the color, calling pink "such a fun color."
A Trend With Deep Roots
Pink hair isn't new to Hollywood. Kylie Jenner first wore the shade during her "King Kylie" era in 2016. She revived the look last year to mark Kylie Cosmetics' 10th anniversary.
Other stars have experimented with pink hair over the years, including Megan Thee Stallion, Kate Moss, Helen Mirren, Cate Blanchett, and Adéla.
Rihanna's bubblegum pixie cut remains one of the most iconic examples. She debuted the look courtside at an NBA game back in 2014, and it's still recreated by fans today.
How to Get the Look Safely
Going pink doesn't have to mean damaged hair, according to Appleton. He says the outcome largely depends on your natural hair color.
Darker hair typically needs to be lightened first. This creates a clean base for pastel or rose tones to show up properly.
Appleton emphasized that the products a colorist uses during this process play a major role in protecting hair health.
Patience is also key. Depending on your hair's natural color and condition, achieving the desired pink shade may take more than one salon visit.
Why Stylists Say It's Worth It
Appleton believes the appeal of pink hair goes beyond the color itself. "Pink feels optimistic and playful right now," he said.
He added that a well-executed rose or blush tone can look "incredibly chic," often giving hair a luminous, high-end finish.
Whether it's a subtle rose gold or a bold fuchsia statement, pink hair shows no signs of fading from the spotlight anytime soon.
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