From Consoles to iPhones: Why the AI Chip Rush Is Raising Your Tech Prices

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June 23, 2026


Micron Technology: Micron Technology (MU) is scheduled to release its third-quarter earnings after Wednesday's closing bell, with Wall Street watching closely as the global artificial intelligence buildout continues to fuel strong demand for memory and storage chips.

Close-up of a high-performance memory chip representing Micron Technology semiconductor supply powering AI data centers.

Stock Surge Raises Eyebrows

Micron shares have climbed 862% over the past 12 months and are up 316% since January. 


South Korean rival SK Hynix (000660.KS) has posted even steeper gains, with its stock surging 1,035% year over year and 348% year to date. 


The eye-catching rallies have prompted caution from some analysts and investors, though AI optimists argue the underlying earnings data justifies the enthusiasm.


What Analysts Expect

Micron is projected to report earnings per share of $20.39 on revenue of $35.5 billion for Q3, according to Bloomberg's analyst consensus. 


If confirmed, that would mark a 967% year-over-year EPS increase compared to the $1.91 the company posted in the same quarter last year. 


Total revenue would represent a 281% jump from the $9.3 billion recorded a year ago.


DRAM revenue is forecast to rise 288% to $27.5 billion. NAND storage revenue is expected to reach $7.7 billion, reflecting a 256% year-over-year gain. 


Adjusted gross margins could hit 81.83%, up roughly 110% from the prior-year period.


Micron and Anthropic Strike a Deal

The earnings release follows a recently announced strategic partnership between Micron and AI developer Anthropic. 


Under the agreement, Micron will supply Anthropic with memory and storage chips and make an undisclosed financial investment in the company. 


Critics have flagged such arrangements as a form of circular investing that deepens financial ties between AI firms, though supporters say the deals reflect the sector's growing capital requirements.


Why Memory Chips Are in Such High Demand

Data center construction is the primary engine driving chip demand. DRAM serves as high-speed temporary storage that GPUs and CPUs rely on for rapid data access during AI processing tasks. 


NAND, by contrast, handles longer-term storage needs. Together, they form the backbone of modern AI infrastructure.


DRAM is also used to produce high-bandwidth memory, or HBM, which powers AI data centers directly. 


The same underlying technology appears in everyday consumer devices, from smartphones and laptops to video game consoles.


Consumer Electronics Caught in the Crossfire

The surge in data center demand has squeezed the supply of chips available for consumer electronics manufacturers. 


Gaming hardware was among the first sectors to feel the pinch. 


Sony, Microsoft, and Nintendo have each raised prices on their gaming consoles in response to tightening memory supplies.


The ripple effects have since spread more broadly across the consumer tech industry. 


Apple has disclosed that some of its products will carry higher price tags due to the shortage and has acknowledged potential margin pressure in upcoming quarters. 

Industry analysts have further cautioned that laptop and smartphone sales may soften in the months ahead as price-sensitive consumers pull back on purchases. 

Visual Disclaimer: This is an AI-generated illustrative portrait. It is used for creative representation and does not depict a real-time event. Created by AD News Live.

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